Privacy Conflicts in CRM Services for Online Shops: A Case Study
نویسندگان
چکیده
Sophisticated Data Mining tools are able to provide valuable information for online retailers. But especially when an external data mining service provider is contracted, important questions arise concerning the privacy preservation of the shop customers. This paper discusses the specific case of an online retailer who aims at usefully analysing customers’ data for product and capacity planning while still preserving its users' privacy. We expose several privacy-sensitive areas and propose protection measures in order to face these problems.
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